Connecting Teams to Strategy and Change
The Challenge:
During a time of massive change for one of the largest universities in the U.S., the newly created internal communications team needed to cut through the day-to-day clutter and help staff and faculty understand and engage in the strategy.
The Solution:
The Grossman Group helped to build foundational pillars for the new internal communications function while advancing change communication efforts for the university’s major IT transformation and online and campus transformation.
Key elements included:
-
Outcome- and stakeholder-focused change and communication strategies and messages to advance the two transformations
-
Articulating the university’s strategy so key audiences in the organization understand how everything connects and what it means for them
-
Elevating the communication capabilities of university leadership to be champions of the change and activate their teams
-
Building the internal communications strategy for the function going forward so it’s grounded in listening and stakeholder engagement and positioned to deliver on organizational priorities
Key Results:
-
Internal Communications became a critical and integrated partner with change teams and leadership
-
Strategy rollout brought much-needed clarity, focus and unity at a time when parts of the organization risked tuning out or working in silos
-
Created new connections points for staff and faculty, including a virtual town hall attended by thousands and that surpassed capacity goals
-
Unified leadership around a common message platform for greater connections to the strategy and to translate to operations
